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- W2365166052 abstract "The registered trademark usage is the principal part of the trademark strategy of enterprises. Trademarks establish an association between an enterprise and its products, develop the trademark identity and corporate identity, and for that matter, promote sales. There are strategies of trademarks usage, and in this paper, enterprises are suggested to develop their strategy in accordance with the conditions of markets and products and with their marketing strategy." @default.
- W2365166052 created "2016-06-24" @default.
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- W2365166052 date "2006-01-01" @default.
- W2365166052 modified "2023-09-24" @default.
- W2365166052 title "On the strategy of trademark usage" @default.
- W2365166052 hasPublicationYear "2006" @default.
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