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- W2365169875 abstract "Contemporary mass media functions not only as a communication tool and means but also as the vehicle and builder of particular ideology and cultural value. The masses get to know and understand the reality and come up with their value judgment through the leverage of media. To learn about how mass media work to construct and operate consumptive ideology is instrumental in our managing and utilizing mass media better to serve the mainstream ideology." @default.
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- W2365169875 date "2009-01-01" @default.
- W2365169875 modified "2023-09-23" @default.
- W2365169875 title "On the Ideological Functions of Mass Media in a Consumptive Society" @default.
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