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- W2365692726 abstract "The emprises will respectively use the market strategy and non-market strategy to deal with market entities such as consumers and competitors, and non-market entities such as government and media. If both are involved in the same situation,it is necessary to integrate those two strategies. From the perspective of resource-based view, this paper regards that big data and those products being developed on it can be described as a kind of resource, which has dual attributes including business and public, and discusses the integration process, strategic choice and behaviors in this situation to gain the sustainable advantages." @default.
- W2365692726 created "2016-06-24" @default.
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- W2365692726 date "2015-01-01" @default.
- W2365692726 modified "2023-09-26" @default.
- W2365692726 title "Integrated Mode of Market Strategy and Non-market Strategy in the Situation of Big Data-Empirical Research of AMAP" @default.
- W2365692726 hasPublicationYear "2015" @default.
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