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- W2365832015 abstract "The development of the regional tourism has entered a marketing dominated era.It has become an important subject faced by the theory and practice of regional tourism development to serve the tourism market by using the marketing principles.The process of regional tourism market positioning includes the tourist resource positioning and destination image positioning,of which the former is the foundation of the latter.This paper proposed the process of regional tourism positioning using the STP(Segmentation,Target market,Positioning) theory.On the basis of this,taking the world's famous historical cultural city,Xi'an,for example,according to the investigation of the 1 200 questionnaires of 13 sights in Xi'an,the positioning scheme was put forward through selecting proper market segmentation variables and the positioning scheme was providing the tourists,which are young and middle-aged people from 25 to 44 out of Shaanxi and from abroad with superior academic levels,with a window of experiencing the brilliant culture of Zhou,Qin,Han,Tang dynasties in China." @default.
- W2365832015 created "2016-06-24" @default.
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- W2365832015 date "2006-01-01" @default.
- W2365832015 modified "2023-09-27" @default.
- W2365832015 title "STUDY ON REGIONAL TOURISM MARKET POSITIONING——THE CASE OF XI'AN" @default.
- W2365832015 hasPublicationYear "2006" @default.
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