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- W2365848626 abstract "构建一个理论模型解释虚拟社区的技术设计属性和管理设计属性如何影响用户所感知的效用性、娱乐性以及归属感,从而促进虚拟社区用户的粘性.以国内多个休闲虚拟社区的用户为样本,搜集了247份有效问卷对该模型进行实证检验,分析结果表明娱乐性及归属感是影响用户持续参与的主要动机,而个性化服务、社区基础设施、基于活动的交流机会,以及社区朋友圈感知则是显著影响用户持续参与的技术与管理设计因素.文章可以帮助虚拟社区的..." @default.
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- W2365848626 date "2009-01-01" @default.
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- W2365848626 title "Technical and Management Design Innovation for Promoting Adhesiveness of Users in Virtual Communities——An Empirical Study" @default.
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