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- W2365853876 abstract "This paper explores the influence by consumer's perception on trust and loyalty to sports web shop through a survey of 276 web sports consumers.The results of test on medium effect and mediation effect show that for repeat sports purchaser,loyalty is partly mediated by trust.There exist differences in the influence of beauty,practicability and service quality on sports consumer loyalty according to different types of sports consumers and merchandise." @default.
- W2365853876 created "2016-06-24" @default.
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- W2365853876 date "2011-01-01" @default.
- W2365853876 modified "2023-09-25" @default.
- W2365853876 title "ANALYSIS OF THE INFLUENCE BY CONSUMER'S PERCEPTION ON TRUST AND LOYALTY TO SPORTS WEB SHOP" @default.
- W2365853876 hasPublicationYear "2011" @default.
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