Matches in SemOpenAlex for { <https://semopenalex.org/work/W2365953553> ?p ?o ?g. }
Showing items 1 to 89 of
89
with 100 items per page.
- W2365953553 abstract "Satisfaction and value are the main factors driving consumers' brand loyalty in traditional views. However, these views have legged in today's connected consumer environment. On recognizing these views and the previous studies, this paper has explored and put forward a new path which is beyond the satisfaction-loyalty model. In a situation of brand community, on the transcendent consumer experiences perspective, the study reveals the mechanism of the impact of brand community on consumers' brand loyalty, by using methods of field study, literature research and empirical research. The results show that:transcendent consumer experiences have a significantly positive effect on consumers' brand loyalty; brand attachment and brand addiction are two mediator variables of the relationship between them. Among them, brand attachment acts as a mediator of the relationship between transcendent consumer experiences and brand addiction. And it affects brand loyalty directly and indirectly. This is due to brand addiction is a partial mediation between the relationship of brand attachment and brand loyalty. Finally, the authors discuss the theoretical and managerial implications of this study." @default.
- W2365953553 created "2016-06-24" @default.
- W2365953553 creator A5029043995 @default.
- W2365953553 date "2009-01-01" @default.
- W2365953553 modified "2023-09-25" @default.
- W2365953553 title "Research of Mechanism of Impact of Brand Community on Brand Loyalty——Based on the Transcendent Consumer Experience Perspective" @default.
- W2365953553 hasPublicationYear "2009" @default.
- W2365953553 type Work @default.
- W2365953553 sameAs 2365953553 @default.
- W2365953553 citedByCount "0" @default.
- W2365953553 crossrefType "journal-article" @default.
- W2365953553 hasAuthorship W2365953553A5029043995 @default.
- W2365953553 hasConcept C105795698 @default.
- W2365953553 hasConcept C111472728 @default.
- W2365953553 hasConcept C112698675 @default.
- W2365953553 hasConcept C119857082 @default.
- W2365953553 hasConcept C12713177 @default.
- W2365953553 hasConcept C138885662 @default.
- W2365953553 hasConcept C144024400 @default.
- W2365953553 hasConcept C144133560 @default.
- W2365953553 hasConcept C152455256 @default.
- W2365953553 hasConcept C154945302 @default.
- W2365953553 hasConcept C15744967 @default.
- W2365953553 hasConcept C162853370 @default.
- W2365953553 hasConcept C179420905 @default.
- W2365953553 hasConcept C205971072 @default.
- W2365953553 hasConcept C2775834023 @default.
- W2365953553 hasConcept C2776291640 @default.
- W2365953553 hasConcept C2776967331 @default.
- W2365953553 hasConcept C2780144342 @default.
- W2365953553 hasConcept C33923547 @default.
- W2365953553 hasConcept C36289849 @default.
- W2365953553 hasConcept C41008148 @default.
- W2365953553 hasConcept C57375061 @default.
- W2365953553 hasConcept C71508700 @default.
- W2365953553 hasConcept C82793941 @default.
- W2365953553 hasConcept C89611455 @default.
- W2365953553 hasConceptScore W2365953553C105795698 @default.
- W2365953553 hasConceptScore W2365953553C111472728 @default.
- W2365953553 hasConceptScore W2365953553C112698675 @default.
- W2365953553 hasConceptScore W2365953553C119857082 @default.
- W2365953553 hasConceptScore W2365953553C12713177 @default.
- W2365953553 hasConceptScore W2365953553C138885662 @default.
- W2365953553 hasConceptScore W2365953553C144024400 @default.
- W2365953553 hasConceptScore W2365953553C144133560 @default.
- W2365953553 hasConceptScore W2365953553C152455256 @default.
- W2365953553 hasConceptScore W2365953553C154945302 @default.
- W2365953553 hasConceptScore W2365953553C15744967 @default.
- W2365953553 hasConceptScore W2365953553C162853370 @default.
- W2365953553 hasConceptScore W2365953553C179420905 @default.
- W2365953553 hasConceptScore W2365953553C205971072 @default.
- W2365953553 hasConceptScore W2365953553C2775834023 @default.
- W2365953553 hasConceptScore W2365953553C2776291640 @default.
- W2365953553 hasConceptScore W2365953553C2776967331 @default.
- W2365953553 hasConceptScore W2365953553C2780144342 @default.
- W2365953553 hasConceptScore W2365953553C33923547 @default.
- W2365953553 hasConceptScore W2365953553C36289849 @default.
- W2365953553 hasConceptScore W2365953553C41008148 @default.
- W2365953553 hasConceptScore W2365953553C57375061 @default.
- W2365953553 hasConceptScore W2365953553C71508700 @default.
- W2365953553 hasConceptScore W2365953553C82793941 @default.
- W2365953553 hasConceptScore W2365953553C89611455 @default.
- W2365953553 hasLocation W23659535531 @default.
- W2365953553 hasOpenAccess W2365953553 @default.
- W2365953553 hasPrimaryLocation W23659535531 @default.
- W2365953553 hasRelatedWork W1519442721 @default.
- W2365953553 hasRelatedWork W2000897448 @default.
- W2365953553 hasRelatedWork W2020313440 @default.
- W2365953553 hasRelatedWork W2059368615 @default.
- W2365953553 hasRelatedWork W2064625385 @default.
- W2365953553 hasRelatedWork W2364477479 @default.
- W2365953553 hasRelatedWork W2379297243 @default.
- W2365953553 hasRelatedWork W2594520464 @default.
- W2365953553 hasRelatedWork W2610734353 @default.
- W2365953553 hasRelatedWork W2790874546 @default.
- W2365953553 hasRelatedWork W2920924712 @default.
- W2365953553 hasRelatedWork W2955402206 @default.
- W2365953553 hasRelatedWork W2976395244 @default.
- W2365953553 hasRelatedWork W3010885894 @default.
- W2365953553 hasRelatedWork W3011185258 @default.
- W2365953553 hasRelatedWork W3084422697 @default.
- W2365953553 hasRelatedWork W3117817139 @default.
- W2365953553 hasRelatedWork W3139032705 @default.
- W2365953553 hasRelatedWork W3166515149 @default.
- W2365953553 hasRelatedWork W3184156050 @default.
- W2365953553 isParatext "false" @default.
- W2365953553 isRetracted "false" @default.
- W2365953553 magId "2365953553" @default.
- W2365953553 workType "article" @default.