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- W2366043291 abstract "Trust is a significant problem in e-commerce.As the social networking sites are becoming more and more popular in recent years,its real social network and trust relationship attract people's attentions.The e-commerce based on the social networking sites has become a new trend.Therefore,the research on the users' trust for e-commerce based on SNS is very significant.By learning the trust generation principle in the psychology,this paper presents a trust calculating algorithm according to the SNS users' context.This method divides the user trust among the different SNS users into two parts: one is generated by familiarity and the other one is generated by similarity.At the same time,according to the importance of the role,the similarity part is divided into internal similarity and external similarity.And also the specific trust calculation method proposed by this paper is illustrated.Finally,the simulation results verify that the trust calculating algorithm based on the SNS users' context is reasonable and effective." @default.
- W2366043291 created "2016-06-24" @default.
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- W2366043291 date "2011-01-01" @default.
- W2366043291 modified "2023-09-25" @default.
- W2366043291 title "A Trust Calculating Algorithm Based on Social Networking Service Users' Context" @default.
- W2366043291 hasPublicationYear "2011" @default.
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