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- W2366150623 abstract "All marketing of commodity consists of marketing and terminal marketing.Marketing should derive from channel and serve for terminal.There are its own advantages in terminal marketing for TCL Electrical Sales Ltd.Facing firm competitors,however,it has disadvantages and threatening,which causes high homogenization from many manufacturers and narrow competitive channels.Hence,we should use the advantages and seize the opportunities to increase brand establishment and maintenance,promotion,brand expansion and intercepting strategy of terminal marketing,and quickly occupy the market to achieve more shares and form competitive advantage in marketing network to some scale." @default.
- W2366150623 created "2016-06-24" @default.
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- W2366150623 date "2009-01-01" @default.
- W2366150623 modified "2023-09-23" @default.
- W2366150623 title "Research on Terminal Marketing Strategies of TCL Electrical Sales Ltd" @default.
- W2366150623 hasPublicationYear "2009" @default.
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