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- W2366412713 abstract "There are many groups in social networking sites that are centered on a certain brand. With the explosive growth of social network,the number of social network brand communities is increasing,as with the importance of it. This article summarizesa theory model in order to explain the influencesof brand post interactivity in social network brand communities on users' brand recognition and puts forward the hypothesis that brand post interactivity has obvious influences on users' brand recognition while product type and information source play regulatory roles on mechanisms." @default.
- W2366412713 created "2016-06-24" @default.
- W2366412713 creator A5049903914 @default.
- W2366412713 date "2015-01-01" @default.
- W2366412713 modified "2023-09-23" @default.
- W2366412713 title "Influence of brand post interactivity on user's brand recognition in social network brand communities" @default.
- W2366412713 hasPublicationYear "2015" @default.
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