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- W2366698494 abstract "Investing in the relationship is a means to maintain a stable customer,but it is not enough just to keep a long relationship with the customer. Through empirical analysis,this paper finds that reciprocity has an important effect on the relationship marketing model and has a positive relation with the purchasing intention. Based on that,this paper proposes that the company should build reciprocity with the customers." @default.
- W2366698494 created "2016-06-24" @default.
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- W2366698494 date "2013-01-01" @default.
- W2366698494 modified "2023-09-26" @default.
- W2366698494 title "Empirical Analysis of Purchasing Intention from the Perspective of Reciprocity" @default.
- W2366698494 hasPublicationYear "2013" @default.
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