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- W2366991570 abstract "The path from OEM to ODM and then to OBM is a process from acquisition, assimilation, imitation to innovation. It' s also a process of technological accumulation and learning. The innovation of most enterprises from emerging countries start from OEM, and then to ODM/OBM after accumulation of capital and technology. The three modes have different characteristics in technological learning, marketing, value making and innovation traits. When developing OEM business with the enterprises from developed countries, we should gradually accumulate our own RD capabilities and form our own intellectual property, on the basis of which we can establish our own brands and realize the evolution from OEM to ODM and then to OBM." @default.
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- W2366991570 date "2006-01-01" @default.
- W2366991570 modified "2023-09-23" @default.
- W2366991570 title "From OEM、ODM to OBM: Innovation Path of Enterprises with Burgeoning Economy" @default.
- W2366991570 hasPublicationYear "2006" @default.
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