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- W2366996813 abstract "Based on the factors of online sales,the paper designs a research program to obtain sales data from 4059 shelves on the taobao website in a week.The paper uses the method of quantile regression to analyze the elasticity of demand by price,reputation,assurance seals and word of mouth.The results show that the more popular a product is,the greater the elasticity of demand by reputation is and the weaker of elasticity of demand by price,assurance seals and word of mouth are.It is clear that when lowering the price or improving grade of assurance seals and word of mouth,the ratio of unpopular products will become larger.Meanwhile,when improving the seller's reputation,the popular products will become more popular." @default.
- W2366996813 created "2016-06-24" @default.
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- W2366996813 date "2011-01-01" @default.
- W2366996813 modified "2023-09-26" @default.
- W2366996813 title "An Empirical Study of the Factors Influencing the Online Popular Products——Based on Quantile Regression" @default.
- W2366996813 hasPublicationYear "2011" @default.
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