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- W2367148123 abstract "The traditional SERVQUAL scales for measuring customer perceived service quality has been no longer adapted to the characteristics of online services,and the original dimensions of SERVQUAL scales can not explain the formation of customer satisfaction effectively.This article introduces customer trust as endogenous variables into the customer satisfaction models,and modifies the dimensions related customer perceived service quality in order to establishes models among the perceived service quality,customer trust and customer satisfaction in B2C environment." @default.
- W2367148123 created "2016-06-24" @default.
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- W2367148123 date "2008-01-01" @default.
- W2367148123 modified "2023-09-28" @default.
- W2367148123 title "Research on relationship between perceived service quality and customer satisfaction in B2C environment" @default.
- W2367148123 hasPublicationYear "2008" @default.
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