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- W2367193485 abstract "The marketing of tourism product brand has become a decisive factor of deciding the success or failure of the development of the tourism scenery.The successful publicity of brand will bring a great deal real and potential wealth to the scenery.This paper analyses the achievements and problems in the marketing of brand of Wugong Mountain scenery in recent years and puts forward a series of strategies for the marketing and publicity of Wugong Mountain tourism brand from the perspectives of product dependency,brand planning,brand publicity strategy,marketing principle,etc." @default.
- W2367193485 created "2016-06-24" @default.
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- W2367193485 date "2007-01-01" @default.
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- W2367193485 title "Marketing and publicity of Wugong Mountain tourism brand" @default.
- W2367193485 hasPublicationYear "2007" @default.
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