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- W2367194802 abstract "This paper reviews the development of marketing research methods,compares the differences between empirical research method and case study research method,and clarifies empirical research and case study method in the range of applications in marketing.Then we point out that the shortcomings of China marketing's sided emphasis on empirical research.Empirical research method suits to address consumer behavior's issues that focus on consumer with universality.Case study method suits to address strategic marketing's issues that focus on enterprise with special nature and system.Case study method is the precursor of empirical research,and empirical research method is to verify and supplement the case studies." @default.
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- W2367194802 date "2012-01-01" @default.
- W2367194802 modified "2023-09-24" @default.
- W2367194802 title "Application of empirical and case study research method in the study of China's marketing" @default.
- W2367194802 hasPublicationYear "2012" @default.
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