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- W2367215511 abstract "This paper defines the concept of mobile reading service quality from the perspective of electronic service quality,divides the influencing factors of mobile reading service quality by using SERVQUAL model,and on that basis,processes the questionnaire data based on Kano's hierarchy of needs,and makes the attribute identification for the essential quality,unitary quality and attractive quality.The research results show that the mobile reading service should satisfy the essential quality,lay stress on improving the unitary quality,and pay more attentions to the attractive quality." @default.
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- W2367215511 date "2011-01-01" @default.
- W2367215511 modified "2023-09-26" @default.
- W2367215511 title "The Study on the Factors Influencing Mobile Reading Service Quality Based on Kano's Model" @default.
- W2367215511 hasPublicationYear "2011" @default.
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