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- W2367239598 abstract "The present paper is supposed to explore the constructive mechanism of branding on the basis of cognitive metonymy theory.It shows that as far as branding is concerned,metonymy has universal characteristics.On the one hand,according to domain reduction and domain expansion,branding can be classified into six types within commodity ICM(Idealized Cognitive Model),such as place for product,ingredient for product.On the other hand,according to Langacker's theory of conceptual metonymy,the constructive mechanism of branding is controlled by the principle of experientialism,the principle of cultural selection,and the principle of relevance.This study also shows that metonymy mechanism of branding has both universal and national characteristics." @default.
- W2367239598 created "2016-06-24" @default.
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- W2367239598 date "2013-01-01" @default.
- W2367239598 modified "2023-09-22" @default.
- W2367239598 title "A Cognitive Metonymic Study of Branding" @default.
- W2367239598 hasPublicationYear "2013" @default.
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