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- W2367367069 abstract "With the increasingly importance of marketing the marketing ability has been focused in research.Combined with the binary relative evaluation approach we distinguish the marketing strength and the marketing ability.We also present a new approach,based on the DEA model,to evaluate the marketing ability according to the dynamic change of marketing performance." @default.
- W2367367069 created "2016-06-24" @default.
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- W2367367069 date "2006-01-01" @default.
- W2367367069 modified "2023-09-23" @default.
- W2367367069 title "The Binary Relative Evaluation Approach in Measuring the Marketing Ability of Enterprises" @default.
- W2367367069 hasPublicationYear "2006" @default.
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