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- W2367448911 abstract "The article empirically analyzes the specific impact of technological innovation on brand value based on the relevant data of World Brand Laboratory and the National Statistics Yearbook.Firstly,it uses the Factor Analysis model to calculate the technological innovation score and then uses SPSS software to a Linear Regression analysis for technology innovation score and brand value.The results show a significant positive correlation between technological innovation and brand value,and technological innovation has geographically different impact on brand value.According to the results,it presents further discussions and relevant policy advice." @default.
- W2367448911 created "2016-06-24" @default.
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- W2367448911 date "2012-01-01" @default.
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- W2367448911 title "Empirical Research on the Impact of Technological Innovation on Brand Value" @default.
- W2367448911 hasPublicationYear "2012" @default.
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