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- W2367474068 abstract "Online buyers' purchase decision depend highly on their psychological and emotional perceive.By combing and reviewing theory about psychological contract,online trust,perceived risk and repeat purchase intention synthetically,the paper studies the relationships among repeat purchase intention of online consumers and the characteristics of online trust and perceived risk based on a series of hypothesis.The results show that psychological contract will mainly cause changes of consumers' online trust and then influence their repeat purchase intention.The fact that psychological relationship contract has more effect on the online trust than psychological transact contract implies that relationship management take a more important position in internet marketing." @default.
- W2367474068 created "2016-06-24" @default.
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- W2367474068 date "2011-01-01" @default.
- W2367474068 modified "2023-09-23" @default.
- W2367474068 title "Online Customer Psychological Contract Effect on Repeat Purchase Intension" @default.
- W2367474068 hasPublicationYear "2011" @default.
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