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- W2367500957 abstract "Scenic spot USP marketing is an important promoting method that enables it to stand out from competitors and be accepted by the people by highlighting the features and distinction of a scenic spot. This paper takes Lintan County of Gansu Province as a case study to explain the concepts,contents and technical route of USP.Besides,it makes designs for the tourist products and tourist image of the County, and works out the strategies of USP marketing in respect to its characteristics of tourism.Actual practice shows that the USP based tourism development and marketing is successful." @default.
- W2367500957 created "2016-06-24" @default.
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- W2367500957 date "2006-01-01" @default.
- W2367500957 modified "2023-09-28" @default.
- W2367500957 title "USP Based Tourism Marketing:A Case Study" @default.
- W2367500957 hasPublicationYear "2006" @default.
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