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- W2367561150 abstract "The marketing channel relationship based on contract must be built on trust. But the degree of the trust is different. It is a new point of view of marketing channel management to apply different management methods to different trust-degree relations. This paper raises new management methods for marketing channel relationship of different trust-degrees, which concerns about contract management, credit support, sales support, information sharing and management control." @default.
- W2367561150 created "2016-06-24" @default.
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- W2367561150 date "2006-01-01" @default.
- W2367561150 modified "2023-09-22" @default.
- W2367561150 title "Marketing Channel Management Based on Different Trust-degrees" @default.
- W2367561150 hasPublicationYear "2006" @default.
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