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- W2367673027 abstract "The Chinese economy has been changing from the planned economy into the socialist market economy. Because Chinese managers are used to the planned economical system, they tend not to pay enough attention to the requirements of the market and the consumers. Their business activities are prone to be centralized - plan - oriented rather than market - oriented or consumer - oriented. The thesis introduces the concepts and definition of marketing and business functions, studies the relations between marketing plan and business functional plan, offers five principles in making business functional plan and probes into die way how Chinese enterprises should respond to the rapidly changing market." @default.
- W2367673027 created "2016-06-24" @default.
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- W2367673027 date "2001-01-01" @default.
- W2367673027 modified "2023-09-23" @default.
- W2367673027 title "On Relations Between Marketing Plan and Business Functional Plan" @default.
- W2367673027 hasPublicationYear "2001" @default.
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