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- W2367686638 abstract "With increasing competition of tourism destination,tourism destination brand is becoming the focus of competition between destinations,a good brand for the tourist destinationis of great significance,therefore,a tourist destination for brand equity research is extremely urgent.The valuating brand equity of a scenic spot has already been studied abroad,but the relevant study in China is still a new field.Firstly,This article reviews domestic and foreign brand equity research literature,based on the definition of brand equity evaluation of a scenic spot,then puts forward economic and non-economic index systems,with which the paper combines together,using the basic theories of brand equity evaluation,and last it establishes a specific evaluation model." @default.
- W2367686638 created "2016-06-24" @default.
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- W2367686638 date "2009-01-01" @default.
- W2367686638 modified "2023-09-22" @default.
- W2367686638 title "Establishing Indicator Systems of Tourism Destination and Exploring the Assessment Model" @default.
- W2367686638 hasPublicationYear "2009" @default.
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