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- W2367728148 abstract "It is becoming one of the main modes for e-commerce enterprises to establish trust to display trust seal on websites.This paper mainly probes into the economic function and category of trust seal in e-commerce,puts forward some hypotheses,which are based on the economic function of promoting sales,and considering the Chinese experimental subjects,some relevant data are collected in the simulative transaction,and these hypotheses are tested by the statistics software SPSS12.The results show that the trust seals are generally effective in promoting web sales,and different seals have different effects,and that the same seal has a more significant effect on one product than the other." @default.
- W2367728148 created "2016-06-24" @default.
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- W2367728148 date "2006-01-01" @default.
- W2367728148 modified "2023-09-26" @default.
- W2367728148 title "Economic Function of Trust Seal in E-commerce:An Experimental Study Based on Chinese Subjects" @default.
- W2367728148 hasPublicationYear "2006" @default.
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