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- W2367908745 abstract "As there has been an increasingly louder call for the reform of sports managerial system in China and marketing system of National Games after 2008 Beijing Olympic Games,it is an important problem that needs our major attention in post-Olympics that how to correctly understand the status and role of National Games and its marketing to guide the future direction of its comprehensive reform.The author makes a research on the historical background and development process of National Games,aiming to analyze the main problems in marketing and give corresponding countermeasures reasonably and objectively for relevant government departments." @default.
- W2367908745 created "2016-06-24" @default.
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- W2367908745 date "2009-01-01" @default.
- W2367908745 modified "2023-09-23" @default.
- W2367908745 title "Research on Historical Background,Problems and Countermeasures of Marketing in National Games" @default.
- W2367908745 hasPublicationYear "2009" @default.
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