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- W2368173192 abstract "The article discusses the significance and meaning of implementing brand strategy of newly-established universities in the condition of intense competition for higher education market.Using the theory of enterprises brand strategy as reference,the article explains the ideas,contents and characteristics of implementing brand strategy in universities.And it puts forward the measures to implement brand strategy of newly-established universities,namely cultivating university ideas,establishing modern university system and molding the university image." @default.
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- W2368173192 title "On Implementing Brand Strategy of Newly-established Universities" @default.
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