Matches in SemOpenAlex for { <https://semopenalex.org/work/W2368449098> ?p ?o ?g. }
Showing items 1 to 57 of
57
with 100 items per page.
- W2368449098 abstract "Brand decision is the center of concern of brand and decision experts.This paper examines how brand awareness and implicit self-esteem affect consumers' decision on brands and the findings are: Firstly,brand awareness influences consumers' decision on brands.Highly brand-conscious consumers are more inclined to decide on a purchase based on their knowledge of brands than less brand-conscious consumers.Secondly,consumers' level of implicit self-esteem influences their decision on brands.The subjects with a high level of implicit self-esteem as well as brand awareness are more likely to choose a strong brand to purchase,those with a low level of implicit self-esteem but a high level of brand awareness may choose to buy products of strong brands,but their intention to do so does not last long,while those whose level of implicit self-esteem and brand awareness are both low are more likely to buy something of a weak brand." @default.
- W2368449098 created "2016-06-24" @default.
- W2368449098 creator A5006260557 @default.
- W2368449098 date "2009-01-01" @default.
- W2368449098 modified "2023-09-25" @default.
- W2368449098 title "Brand Awareness and Implicit Self-esteem Affect Consumers' Decision on Brands" @default.
- W2368449098 hasPublicationYear "2009" @default.
- W2368449098 type Work @default.
- W2368449098 sameAs 2368449098 @default.
- W2368449098 citedByCount "0" @default.
- W2368449098 crossrefType "journal-article" @default.
- W2368449098 hasAuthorship W2368449098A5006260557 @default.
- W2368449098 hasConcept C112698675 @default.
- W2368449098 hasConcept C144133560 @default.
- W2368449098 hasConcept C152455256 @default.
- W2368449098 hasConcept C15744967 @default.
- W2368449098 hasConcept C162853370 @default.
- W2368449098 hasConcept C205971072 @default.
- W2368449098 hasConcept C2776035688 @default.
- W2368449098 hasConcept C46312422 @default.
- W2368449098 hasConcept C57375061 @default.
- W2368449098 hasConceptScore W2368449098C112698675 @default.
- W2368449098 hasConceptScore W2368449098C144133560 @default.
- W2368449098 hasConceptScore W2368449098C152455256 @default.
- W2368449098 hasConceptScore W2368449098C15744967 @default.
- W2368449098 hasConceptScore W2368449098C162853370 @default.
- W2368449098 hasConceptScore W2368449098C205971072 @default.
- W2368449098 hasConceptScore W2368449098C2776035688 @default.
- W2368449098 hasConceptScore W2368449098C46312422 @default.
- W2368449098 hasConceptScore W2368449098C57375061 @default.
- W2368449098 hasLocation W23684490981 @default.
- W2368449098 hasOpenAccess W2368449098 @default.
- W2368449098 hasPrimaryLocation W23684490981 @default.
- W2368449098 hasRelatedWork W1530357464 @default.
- W2368449098 hasRelatedWork W1593818051 @default.
- W2368449098 hasRelatedWork W1953622968 @default.
- W2368449098 hasRelatedWork W1966232755 @default.
- W2368449098 hasRelatedWork W1975017917 @default.
- W2368449098 hasRelatedWork W2009299943 @default.
- W2368449098 hasRelatedWork W2034653196 @default.
- W2368449098 hasRelatedWork W2063701706 @default.
- W2368449098 hasRelatedWork W2064292777 @default.
- W2368449098 hasRelatedWork W2075318833 @default.
- W2368449098 hasRelatedWork W2200202590 @default.
- W2368449098 hasRelatedWork W2328693168 @default.
- W2368449098 hasRelatedWork W2343403484 @default.
- W2368449098 hasRelatedWork W2378015279 @default.
- W2368449098 hasRelatedWork W2740594414 @default.
- W2368449098 hasRelatedWork W2778999794 @default.
- W2368449098 hasRelatedWork W2883382018 @default.
- W2368449098 hasRelatedWork W3009790794 @default.
- W2368449098 hasRelatedWork W1778294840 @default.
- W2368449098 hasRelatedWork W2566836599 @default.
- W2368449098 isParatext "false" @default.
- W2368449098 isRetracted "false" @default.
- W2368449098 magId "2368449098" @default.
- W2368449098 workType "article" @default.