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- W2368505222 abstract "On one hand,this thesis analyses the importance of fashion fabrics in the fashion industry,and then discusses the effects of fabrics in fashion brand-building by helping to build fashion brand image,expressing brand culture,increasing brand value as well as becoming brand logo.On other hand,this paper discusses the future main trend of fabrics from the point of view of designer.Fabrics design should be the fusion of traditional crafts and mode,hi-tech should be applied to fabrics design and production.Green fabrics should also be inevitable trend.Finally the paper introduces some co-operation and communication ways between fabric companies and fashion companies." @default.
- W2368505222 created "2016-06-24" @default.
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- W2368505222 date "2006-01-01" @default.
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- W2368505222 title "Discussion on the relationships between fashion fabrics and fashion brand operation" @default.
- W2368505222 hasPublicationYear "2006" @default.
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