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- W2368505323 abstract "The paper made investigation of the loyalty of the football fans in Beijing,Shanghai and Nanjing during the CSL 2010 season.With the research methods of brand loyalty theory and the complex plane concept,the loyalty of the football fans is categorized and measured,which can reflect the exact loyalty of the fans.The paper also discusses the policy trend." @default.
- W2368505323 created "2016-06-24" @default.
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- W2368505323 date "2011-01-01" @default.
- W2368505323 modified "2023-09-25" @default.
- W2368505323 title "Model measurement of loyalty of professional football fans" @default.
- W2368505323 hasPublicationYear "2011" @default.
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