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- W2368655676 abstract "Customer Relations hips Management (CRM) is the integration of management concept and management technology, the key of which is how to realize the CRM philosophy through information technology. This essay analyzes the application of Operational CRM System in intermediate and small enterprises from the angles of enterprise operational efficiency, customer satisfaction, brand image; besides the paper also discusses possible risks and the significance of information construction in intermediate and small enterprises." @default.
- W2368655676 created "2016-06-24" @default.
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- W2368655676 date "2008-01-01" @default.
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- W2368655676 title "Suitability Analysis and Risk Prevention in Application of the Operational CRM System in Intermediate and Small Enterprises" @default.
- W2368655676 hasPublicationYear "2008" @default.
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