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- W2368657427 abstract "The advertisement is a magic weapon that succeeds in company wars, it is a gold key to open consumers' purses. The advertisement composers and the translators are always ambidextrous, they pay special attention to the choice of words and phrases, and put emphasis on syntax and rhetorical art, in order to attract consumers'( attention and to stimulate consumption; they make greatest efforts to make their own advertisements strange, wonderful and novel. This paper mainly discusses the rhetorical characteristics of advertising English, and studies their aesthetical tendency respectively." @default.
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- W2368657427 date "2003-01-01" @default.
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- W2368657427 title "The Rhetorical Characteristics of Advertising English and Aesthetic Emotion" @default.
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