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- W2368696635 abstract "This paper completely analyzes the dialogism in the advertising discourse by the researches of Bahktin's dialogic thoughts. The dialogism that exists in the advertising, whether strong or weak, is virtually the most basic embodiment of the relationship between the advertisement owner and the object. This paper explains that the language in advertising is using the dialogue between the advertisement owner and the object to stimulate the act of buying of customers. Special effect can be achieved in the transfer of advertising through conveying the meaning with emotion." @default.
- W2368696635 created "2016-06-24" @default.
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- W2368696635 date "2005-01-01" @default.
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- W2368696635 title "The Analysis of Dialogism in the Advertisement" @default.
- W2368696635 hasPublicationYear "2005" @default.
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