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- W2368705071 abstract "No one can define the concept national brand in the world, but people can still taste a kind of culture inside a brand. To spread the culture of a brand is part of a very important task in advertising national brands. Empathy can be applied as a good way in promotion for its wide impact and fast transmission. The essence of classical Chinese poetry affects the deepest part of national brand. It people employ a method of empathy in building advertising logo, they can strengthen the fundamental impact of the national brand, and, at the smae time, obtain incredible achievements." @default.
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- W2368705071 date "2003-01-01" @default.
- W2368705071 modified "2023-09-24" @default.
- W2368705071 title "The Method of Empathy in Promoting National Culture Brand" @default.
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