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- W2368753253 abstract "The traditional newspaper industry is facing unprecedented challenges currently.However,most newspapers do not get rid of the traditional marketing-based competition,which leads to declining competitiveness.To find a solution to get out of this predicament,the author sets forth a series of strategies from 4 different levels according to the concept of integrated marketing communication,proposed by Done.E.Schultz at the end of the 20 century." @default.
- W2368753253 created "2016-06-24" @default.
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- W2368753253 date "2011-01-01" @default.
- W2368753253 modified "2023-09-25" @default.
- W2368753253 title "Integrated Marketing,Feeding the Flame for the Newspaper Industry" @default.
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