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- W2368824506 abstract "Hubei Province is very rich in tourism resources,a wide variety of landscape types that called one of the big tourism resources provinces.Despite with such a wealth of tourism resources,there are still many problems in the development of the tourism industry of Hubei Province,and there are some gaps compared to the other provinces.Based on the result of former researching,this article distinguished different meanings of the two concepts between Customer Expecting Value(CEV)and Customer Perceived Value(CPV),and analyzed current status and problems of Hubei Tourism Marketing.At last,it designed the product strategy of Hubei Tourism with the 4Ps marketing mix." @default.
- W2368824506 created "2016-06-24" @default.
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- W2368824506 date "2009-01-01" @default.
- W2368824506 modified "2023-09-23" @default.
- W2368824506 title "Research on Product Strategy of Hubei Tourism Based-on Customer Value" @default.
- W2368824506 hasPublicationYear "2009" @default.
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