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- W2368862305 abstract "The transformation and upgrading of Zhejiang tourism industry is now in a critical period.During the process of industry transformation and upgrading,Zhejiang tourism marketing is confronted with four main problems coming from image marketing,marketing system constructing,brand building and international marketing.The innovation of tourism marketing needs corresponding measures which include individuation of image theme,exactness in marketing system,brand system covering the whole province and the unremitting efforts of international marketing." @default.
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- W2368862305 date "2011-01-01" @default.
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- W2368862305 title "The Innovation of Zhejiang Tourism Marketing during the Process of Industry Transformation and Upgrading" @default.
- W2368862305 hasPublicationYear "2011" @default.
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