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• W2368960060 abstract "Objective To research on the business model of proactively and continuously consumption of low carbon products by the wide range of community. Methods Taking the 20 years development of Swiss low carbon fashion brand FREITAG as an example,it discussed how low carbon economy would be influenced by the power of mixing social benefits,social impact,business strategy and value together,analyzed the sustainable life stylesy,stematic design and production,as well as product branding and fashion development strategy. Conclusion Branding and fashionable design strategies of low carbon products could promote the sustainability of low carbon economy.Cultural creative industries would also give important significance for the low carbon economy with regional characteristics." @default.
• W2368960060 created "2016-06-24" @default.
• W2368960060 creator A5015894424 @default.
• W2368960060 date "2014-01-01" @default.
• W2368960060 modified "2023-09-26" @default.
• W2368960060 title "Low Carbon Fashion Brand Modeling" @default.
• W2368960060 hasPublicationYear "2014" @default.
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