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- W2369109363 abstract "Experience economy is a new economy idea and thendancy,by using the method of documentary the author find that:(1)goods character of Experience is to satify the needs of experience emotion.(2)the development of experience economy base on improwing the volue by several methods.(3)experience marketing is a marketing strategy under experience economy.The author analysied the sports marpeting experience by the characters of sports and give some suggestions to develope sports marketing." @default.
- W2369109363 created "2016-06-24" @default.
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- W2369109363 date "2008-01-01" @default.
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- W2369109363 title "Research on Sports Marketing Experience Strategy under the Influence of Experience Economy" @default.
- W2369109363 hasPublicationYear "2008" @default.
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