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- W2369179937 abstract "Based on the research data of 305 consumers from 13provinces(cities or counties)nationwide,in this article,consumers'willingness to buy duck products with safety certificates as well as the influencing factors were analyzed with a Logistic model.The results showed that consumers'willingness to buy duck products with safety certificates was influenced by many factors,including their education degrees,family population,responsibility in family food shopping,concerns about food safety of duck products,the categories of duck products with safety certificates on the market,sales channels,sanitation,origin and brands of duck products with safety certificates,bearable price and the attention paid to duck products safety after the event of H7N9 flu.Various factors had distinct directions and significant differences.The educational level,origin and brand recognition after the H7N9 avian flu,concern about the safety of duck products and other influencing factors were significant in a statistical significance level of 10%.The number of family members and whether who were the family main food buyers,affordable prices,duck product categories with safety certificates of the market and other influencing factors were significant in a statistical significance level of 5%.Consumers'quality and safety concern of duck products,sales channels of duck products with safety certificates,health and other influencing factors were more significant in a statistical significance level of 1%.Accordingly,the followingpolicy implications have been revealed,including subdividing the duck product market with safety certification,reducing the information asymmetry problems to a maximum extension,strengthening the application of both the government and the market,optimizing the consumption environment,and improving the competitiveness of the duck products with safety certification in the market." @default.
- W2369179937 created "2016-06-24" @default.
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- W2369179937 date "2014-01-01" @default.
- W2369179937 modified "2023-09-24" @default.
- W2369179937 title "An empirical study on consumers'intention to buy duck products with safety certificates and its influencing factors" @default.
- W2369179937 hasPublicationYear "2014" @default.
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