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- W2369530077 abstract "China tourism destination image has important strategic significance to optimize the national image of the current tourism power. Branding the clear and positive overall image of China will be beneficial for strengthening international tourism competitiveness and enhancing China's soft power and comprehensive national strength.To address and improve the national strategies of China Tourism Destination Image in Inter-Cultural Communication and solve the historical and cultural issues of China Image and Self-Orientalism in the process of the intercultural communication of China national image and China tourism destination image,it is necessary to strengthen the cultural awareness and glocalization strategy of China tourism destination image in Inter-Cultural Communication,to implement the integrated global marketing communications of China tourism destination image on the strategic height of the global communication context of national image. To implement Integrated Global Marketing Communications of China tourism destination image,it is more necessary to carry out the combined marketing strategy,establish and improve the efficient global target audience database,communicate and establish the stable brand reputation and intercultural identity in its intercultural communication." @default.
- W2369530077 created "2016-06-24" @default.
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- W2369530077 date "2015-01-01" @default.
- W2369530077 modified "2023-09-26" @default.
- W2369530077 title "National Strategies of China Tourism Destination Image in Inter-Cultural Communication:A Theoretical Re-interpretation" @default.
- W2369530077 hasPublicationYear "2015" @default.
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