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- W2369570974 abstract "Metaphor is both a linguistic phenomenon and a mode of thinking.Based on the cognitive nature of metaphor,the article discusses the enlightenment of the metaphor to Business English teaching in colleges in terms of vocabulary,discourse and culture,so as to help students understand the internal cognitive mechanism and improve their communicative competence in international business exchange." @default.
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- W2369570974 date "2012-01-01" @default.
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- W2369570974 title "A Metaphor-oriented Business English Teaching in Higher Vocational Colleges" @default.
- W2369570974 hasPublicationYear "2012" @default.
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