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- W237013655 abstract "The concept of productivity is simple: it is output over input, or, most bang for the buck. More specifically, in the field of new product development (NPD), productivity is defined as output (measured as new product sales or profits) divided by input (measured as RD note that output was measured by sales over five years. When one compares the productivity of the most productive companies versus the least productive, the results are even more provocative (Figure 1). There are huge differences in productivity between the best and worst performers--on average, almost a 1,200 percent difference! And in some industries, such as pharmaceutical, the differences are even greater. For example, the top 25 percent pharmaceutical firms are 31 times more productive in NPD than the bottom 25 percent. These huge productivity differences between top and poor performers lead to the obvious question: why? What is it that these high-productivity businesses do so differently? And can your business learn from them? Data from a number of best practices studies helps us gain insights into what the secrets to high productivity are--what the best performing companies do so differently (see Sources of the Data, below). The Seven Principles These principles of lean, rapid and profitable NPD, with the goal of improving productivity, have been developed from a long line of research investigations, culminating in the most recent APQC study (1,6). …" @default.
- W237013655 created "2016-06-24" @default.
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- W237013655 date "2008-03-01" @default.
- W237013655 modified "2023-09-26" @default.
- W237013655 title "Maximizing Productivity in Product Innovation: If It's Time to Take a Hard Look at the Methods and Systems You Rely on to Conceive, Develop and Launch New Products, Then These Seven Principles Are a Good Place to Start" @default.
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