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- W2370182238 abstract "The film and TV hit shows are concerned by numbers of people from multi-level, and used for marketing by some products and brands. From the current alongside coke marketing case, it can be found that this marketing approach has a good publicity for products, brands and the hit shows. To enhance sensitivity to the social focus, improve planning ability, culture and rapid response capability are the ways to break the puzzle of the alongside coke marketing." @default.
- W2370182238 created "2016-06-24" @default.
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- W2370182238 date "2015-01-01" @default.
- W2370182238 modified "2023-09-26" @default.
- W2370182238 title "On the Characteristic, Puzzle and Opportunities of the Alongside Coke Marketing: A Case Study of Hit shows" @default.
- W2370182238 hasPublicationYear "2015" @default.
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