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- W2370372061 abstract "With in-depth interview,case study,this study,from the novel perspective(legitimacy theory from institutional theory),deeply analyzes many famous international brands and the transformation progress of famous international brands at the beginning of Reform and Open in China,by gaining the legitimacy.Based on such survey data and SEM analysis,this study proposes and tests that two brand legitimacy strategies play important roles in successful brand transformation in China.It will offer Chinese brands a novel perspective and important implications on their internationalization." @default.
- W2370372061 created "2016-06-24" @default.
- W2370372061 creator A5085142676 @default.
- W2370372061 date "2010-01-01" @default.
- W2370372061 modified "2023-09-23" @default.
- W2370372061 title "The Transformation of Foreign Brands in China: A LegitimacyPerspective of Institutional Theory" @default.
- W2370372061 hasPublicationYear "2010" @default.
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