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- W2370461980 abstract "With the acceleration of globalization of the Internet, the application of cloud computing and the intensified competition in the market, the combination of big data technology and marketing is the trend of the times. Big data has brought the unprecedented new world to the traditional marketing and at the same time it has also brought the marketing ethical issues that have never appeared in the traditional marketing. How to make the enterprise use the opportunity brought by big data era and at the same time make its marketing behavior ethical are important subjects that needs all the attention." @default.
- W2370461980 created "2016-06-24" @default.
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- W2370461980 date "2015-01-01" @default.
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- W2370461980 title "Analysis of the Ethical Issues in Marketing under the Era of Big Data" @default.
- W2370461980 hasPublicationYear "2015" @default.
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