Matches in SemOpenAlex for { <https://semopenalex.org/work/W2370463570> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W2370463570 abstract "Localized marketing strategy embodies considering particularity of host country market in terms of tactics selection of product,price,placement and promotion,thus employs localization-oriented strategic adjustment to resolve managerial conflict and further eliminate localization obstacle result from environmental differentiation.The growth and development of IKEA in Chinese market embodies the localized tactics taken when facing market environment variation.IKEA's adjustment and innovation on product design,logistics,distribution,promotion and pricing,rely on the perception on complexity and polytrope of market.According to its condition and market environment,IKEA ought to selectively adopt growth-oriented,improved-oriented and defensive-oriented marketing strategies,to further adapt itself to Chinese market." @default.
- W2370463570 created "2016-06-24" @default.
- W2370463570 creator A5030082246 @default.
- W2370463570 date "2011-01-01" @default.
- W2370463570 modified "2023-09-23" @default.
- W2370463570 title "Study on Localized Marketing Strategy of Multinational Retail Business: Take IKEA as a Case" @default.
- W2370463570 hasPublicationYear "2011" @default.
- W2370463570 type Work @default.
- W2370463570 sameAs 2370463570 @default.
- W2370463570 citedByCount "0" @default.
- W2370463570 crossrefType "journal-article" @default.
- W2370463570 hasAuthorship W2370463570A5030082246 @default.
- W2370463570 hasConcept C10138342 @default.
- W2370463570 hasConcept C110121322 @default.
- W2370463570 hasConcept C134306372 @default.
- W2370463570 hasConcept C144133560 @default.
- W2370463570 hasConcept C158016649 @default.
- W2370463570 hasConcept C162853370 @default.
- W2370463570 hasConcept C169760540 @default.
- W2370463570 hasConcept C17744445 @default.
- W2370463570 hasConcept C199539241 @default.
- W2370463570 hasConcept C2524010 @default.
- W2370463570 hasConcept C26760741 @default.
- W2370463570 hasConcept C2776650193 @default.
- W2370463570 hasConcept C33923547 @default.
- W2370463570 hasConcept C40700 @default.
- W2370463570 hasConcept C86803240 @default.
- W2370463570 hasConcept C90673727 @default.
- W2370463570 hasConcept C93032411 @default.
- W2370463570 hasConcept C94625758 @default.
- W2370463570 hasConcept C98147612 @default.
- W2370463570 hasConceptScore W2370463570C10138342 @default.
- W2370463570 hasConceptScore W2370463570C110121322 @default.
- W2370463570 hasConceptScore W2370463570C134306372 @default.
- W2370463570 hasConceptScore W2370463570C144133560 @default.
- W2370463570 hasConceptScore W2370463570C158016649 @default.
- W2370463570 hasConceptScore W2370463570C162853370 @default.
- W2370463570 hasConceptScore W2370463570C169760540 @default.
- W2370463570 hasConceptScore W2370463570C17744445 @default.
- W2370463570 hasConceptScore W2370463570C199539241 @default.
- W2370463570 hasConceptScore W2370463570C2524010 @default.
- W2370463570 hasConceptScore W2370463570C26760741 @default.
- W2370463570 hasConceptScore W2370463570C2776650193 @default.
- W2370463570 hasConceptScore W2370463570C33923547 @default.
- W2370463570 hasConceptScore W2370463570C40700 @default.
- W2370463570 hasConceptScore W2370463570C86803240 @default.
- W2370463570 hasConceptScore W2370463570C90673727 @default.
- W2370463570 hasConceptScore W2370463570C93032411 @default.
- W2370463570 hasConceptScore W2370463570C94625758 @default.
- W2370463570 hasConceptScore W2370463570C98147612 @default.
- W2370463570 hasLocation W23704635701 @default.
- W2370463570 hasOpenAccess W2370463570 @default.
- W2370463570 hasPrimaryLocation W23704635701 @default.
- W2370463570 hasRelatedWork W1559245223 @default.
- W2370463570 hasRelatedWork W2008452156 @default.
- W2370463570 hasRelatedWork W2037126499 @default.
- W2370463570 hasRelatedWork W2039761572 @default.
- W2370463570 hasRelatedWork W2103454588 @default.
- W2370463570 hasRelatedWork W2132448707 @default.
- W2370463570 hasRelatedWork W2254805440 @default.
- W2370463570 hasRelatedWork W2347437222 @default.
- W2370463570 hasRelatedWork W2356502022 @default.
- W2370463570 hasRelatedWork W2359253406 @default.
- W2370463570 hasRelatedWork W2364799921 @default.
- W2370463570 hasRelatedWork W2369102402 @default.
- W2370463570 hasRelatedWork W2383440110 @default.
- W2370463570 hasRelatedWork W2385928767 @default.
- W2370463570 hasRelatedWork W2414271489 @default.
- W2370463570 hasRelatedWork W252416460 @default.
- W2370463570 hasRelatedWork W3027525260 @default.
- W2370463570 hasRelatedWork W3032227323 @default.
- W2370463570 hasRelatedWork W3164578709 @default.
- W2370463570 hasRelatedWork W880721690 @default.
- W2370463570 isParatext "false" @default.
- W2370463570 isRetracted "false" @default.
- W2370463570 magId "2370463570" @default.
- W2370463570 workType "article" @default.