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- W2370695677 abstract "After reviewing the academie literature and demonstrational data, we find that there exists interdependency between the transnational industry and the mass communication. The transnational industry benefits from the mass com-munication in the following three aspects: 1. The mass communication makes the transnational industrial resources more efficient; 2. It benefits from the knowledge extension and the improved technology; 3. Through contest, the transnational industry cuts the cost and also it depends on the diffusing function of the mass communication, which provides new managing methods and consuming concept. At the same time, as a kind of organic producing model of cultural industry, the mass communication also improves the micro production efficiency through the progress of the transnational industry." @default.
- W2370695677 created "2016-06-24" @default.
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- W2370695677 date "2003-01-01" @default.
- W2370695677 modified "2023-09-23" @default.
- W2370695677 title "Infiltration and Reciprocity between the Mass Communication and the Transnational Industry" @default.
- W2370695677 hasPublicationYear "2003" @default.
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