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- W2370782634 abstract "At present,the farmers and supermarkets docking is a new pattern of agricultural products marketing in China,which can reduce the cost of circulation,and increase farmers′ income.From the perspectives of transaction cost and governance structure,this article explains the innovation mechanism of marketing organization of farmers and supermarkets docking ,analyzes its marketing channels and puts forward system safeguards of marketing organization innovation and sustainable development." @default.
- W2370782634 created "2016-06-24" @default.
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- W2370782634 date "2012-01-01" @default.
- W2370782634 modified "2023-09-23" @default.
- W2370782634 title "The Farmers and Supermarkets Docking:Marketing Innovation Based on Organizational Governance Structure" @default.
- W2370782634 hasPublicationYear "2012" @default.
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